The Turner Prize is Europe’s most prestigious contemporary visual art award. Organised by the Tate gallery in London, the 2015 event was hosted by Tramway, an international art-space renowned for commissioning, producing and presenting contemporary arts projects.
LOOK™ conceived a creative concept that framed the Turner Prize as more than a contemporary art exhibition, but as an unmissable event and unique visitor experience. We designed, produced and applied a full suite of onsite branding, venue dressing, wayfinding and nationwide advertising.
— First time that the Turner Prize has been hosted in Scotland.
— 75,000 visitors, a record for Tramway.
— Over 16,000 people took part in related programme activities.
— Award announced live on Channel 4.
— Tramway has retained all wayfinding as a permanent fixture.
— Scottish Event Awards ‘Exhibition of the Year’ winner.
“Our bold campaign and memorable event look helped us break all records for audience visits to the Tramway. Over 75,000 people were attracted to the exhibition, drawn in by the challenging message and arresting visual expression.”
“We are delighted that the Turner Prize exhibition in Tramway has generated such great public interest. It has been a pleasure to work with key partners to bring this major event to audiences in Glasgow and to raise the profile of contemporary art across Scotland.”
Head of Visual Arts