World Gymnastics Championships
The world’s biggest gymnastics event brought together a record 594 gymnasts from 87 nations, for ten days of exhilarating competition.
As the Official Look Provider, we delivered the look programme from concept to completion. An ambitious creative concept put athletes at the heart of the brand. Groundbreaking applications were produced and installed across field of play, kit of parts, digital displays, city dressing and wayfinding – many of which were ‘firsts’ for the sport and city.
— One of the largest single-sport events ever to be hosted in the UK.
— Over 70,000 spectators.
— 650 million global TV audience.
— Broadcast to 67 countries.
— 17% increase in local participation levels.
— £5 million boost to Scotland’s economy.
— Multi-award winning.
“LOOK™ understood our vision, leading us through every step of the process and they delivered far above our expectations. I wouldn’t hesitate to recommend them and I would most certainly work with LOOK™ again if I wanted striking visuals that break the mould and a finished product that is distinctively exciting and unique!”
Head of Sponsorship
2015 FIG Artistic Gymnastics World Championships
“You look at the presentation and the gymnast has become the protagonist. They have been at the centre of the sport. In Glasgow, with this presentation, I believe it has been better here than at the Olympic Games.”
Professor Bruno Grandi
International Gymnastics Federation