UCI Track Cycling World Cup

One of track cycling’s largest annual competitions, the 2016/17 World Cup is a four-round event hosted in Scotland, the Netherlands, Colombia and the United States. The first round was held in Scotland’s Sir Chris Hoy Velodrome where the Great Britain Cycling Team competed on home soil for the first time since the Rio Olympic Games.

As the ‘Official Look Provider’, we established the creative strategy and applied it across field of play, kit of parts, digital, social media and wayfinding.

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“The appetite for world-class international racing in the UK has never been greater and we are delighted to be able to bring a round of the UCI Track Cycling World Cup to Glasgow.”

Jonny Clay
Cycle Sport and Membership Director
British Cycling

“It will be a truly top-class event with the very best riders in the world set to go for gold in Scotland’s only indoor velodrome. Demand for tickets will be exceptionally high for what will be one of the highlights of the sporting calendar in 2016.”

Archie Graham OBE
Depute Leader
Glasgow City Council

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