XX Commonwealth Games

The XX Commonwealth Games is the largest sporting and cultural event ever hosted in Scotland. Labelled as the best ever Commonwealth Games, over 5,000 athletes from 71 nations and territories competed in 17 different sports.

We established the creative strategy for the entire Look Programme. Our art direction and design shaped every aspect of the branding, including kit of parts, field of play, sports equipment, city dressing and a wide array of spectaculars. We produced and installed a wide range of material across a number of venues.

— 1.5 billion global TV audience.
— 1.2 million tickets sold.
— 1,300 hours of recorded live action.
— 600,000 unique visitors to city.
— 22% increase in city footfall.
— 1 million website visits per day.
— 345 million social media impressions.
— £312 million boost to Scotland’s economy.
— Multi-award winning.

Contact us to find out more


“They were the driving force behind the Games Brand, working on all key projects including the Look of Games. The team worked well at honing a brief and developing concepts into stunning outputs, normally going above and beyond expectations. I wouldn’t hesitate in recommending them without reservation.”

Andrew Sewnauth
Brand Manager
Glasgow 2014 Ltd

“Their enthusiasm and passion for, and dedication to, the Games and the brand has been truly appreciated. The Games were a tremendous success – and they played a huge, huge part in it.”

Martin Reynolds
Head of Marketing and Advertising
Glasgow 2014 Ltd

“This was, in every aspect, the best ever Commonwealth Games.”

Prince Imran of Malaysia
Commonwealth Games Federation